Apple i-Pad in 2010 Case Study Example | Topics and Well Written Essays - 1000 words

Apple i-Pad in 2010 - Case Study Example This design advantage also extended into Apple’s image. Apple, Inc. would increasingly cultivate an image that presented itself as the alternative choice to mainstream computer producers. This allowed Apple to become a cultural force resulting in significant market advantage. Another prominent competitive advantage is Apple’s iTunes store. This store implements technology limiting the amount of computers the songs can be played on, further solidifying Apple’s hold on the MP3 market. In terms of the iPhone, Apple’s App Store and inclusion of its unique operating system provide the organization a strong competitive advantage. Are the dynamics in the personal computer industry favorable or problematic for Apple? The dynamics of the personal computer industry present both favorable and problematic situations for Apple. One problematic consideration is that by the late 1990s, â€Å"home and SMB customers started to buy PCs through superstores (Wal-Mart, Costco ), electronics retailers, (Best Buy, Circuit City), and Web-based retailers† (Kim & Yoffie, 2010, p. 4-5). ... How sustainable is Apple’s competitive position in PCs? Apple’s competitive position in PC’s currently is strong, but could experience challenges in future contexts. The Apple Macbook has gained a reputation for quality and contains Apple’s unique operating system. The Macbook has carved out a competitive position through its compatibility with art, design, and music software, making it the industry-computing standard. In addition, the computer has garnered a loyal customer following that views the Apple computer more than simply a product, but also a lifestyle statement. In these regards, Apple’s competitive position in PC’s remains strong. Still, one notes that this industry is highly competitive and with the recent death of company founder and CEO Steve Jobs the future of the organization may experience a position of flux. In addition, increasing competition from generic manufacturers threatens Apple’s position. It’s noted th at, â€Å"White-box† PCs reportedly represented about 30% of the overall market in 2009, and were most frequently sold into the small office and home office markets† (Kim & Yoffie, 2010, p. 5). One considers that with rapid advances in technology, the future could witness these generic manufacturers encroaching on Apple’s claims to quality and art and design efficiency. In these regards, Apple’s ultimate PC sustainability rests on its ability to remain ahead of the curve in both quality and image. How sustainable is Apple’s competitive position in MP3 players? There are a number of considerations in terms of Apple’s competitive advantage in MP3 players. One of the difficulties in future contexts will be

J.C. Bach Essay Example | Topics and Well Written Essays - 1000 words

J.C. Bach - Essay Example After J.S. died when J.C. was only fifteen, J.C.’s older brother, Carl Philipp Emanuel Bach, took over the musical instruction (Erickson 174). Bach’s works reveal the influences from both his father and his brother. Classical music is â€Å"serious or conventional music that follows long-established principles (Vandome 7)†. As a classical composer, Bach was limited to the rules placed down by the many classical artists before his time, including those of his father and brother. Indeed, the majority of what J.C. Learned growing up had been the works of his father, which helped him to understand the principles of classical music. After being taught by his father and brother, J.C. Bach moved to Italy in 1756 to learn under Giovanni Battista Martini, another famous classical musician. While living in Italy, Bach obtained the job as the organist at Milan Cathedral, where he also wrote two of his Masses, a Requiem, and a Te Deum. J.C. Bach was the only child of the ele ven Bach siblings to dabble in opera, which became a successful career for him. He first wrote the arias to be placed into the operas written by other composers, and then he wrote pastiches; it was in 1760 that he was paid to write a complete opera, Artaserse. Two years after, he was commissioned by the King’s Theatre in London to write more operas. ... However, not only did Bach remain in London, but he also became the most popular musician in England for a reign of twenty years and was given the job of being the music master of Queen Charlotte and her children. This eventually led to Bach’s marriage to the Queen’s daughter, Cecilia Grassi, in 1766 (Thompson 29). Grassi and Bach did not have children together, but instead focused on Bach’s music career. Unfortunately, at the end of his twenty-year music reign, people’s interest in Bach’s works diminished entirely. By the time of his death on January 1, 1782, he was remembered more as his father’s son than the individual musician that he aimed at becoming. After his death, Franz Joseph Haydn, another well-known name in classical music, worked off of many of Bach’s works, and many of his concerts involved quite a few of Bach’s symphonies. During his time in London, Bach met an aspiring young classical musician by the name of Wol fgang Amadeus Mozart. Mozart had been touring London, as well as Paris, on the orders of his father with the hopes of promoting Mozart’s talents as a classical musician; as a young musical prodigy, Bach became interested in the future of the young man. Due to the amount of time that Bach and Mozart spent together, it is believed that Bach became one of the greatest influences on Mozart’s music. The extent of Bach’s influence can be seen in Mozart’s piano sonata in B-flat in the Linz sonata (Nicholas 88), which is similar to two of Bach’s sonatas that Mozart would have been subjected to in his time. Mozart revered Bach so much that he arranged three sonatas from Bach’s Op. 5 into

Innocent Smoothies Essay Example for Free

Innocent Smoothies Essay What is branding? Branding is the process involved in creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding, because if your company has a name that stands out from others it will catch people’s attention, and people will be familiar with what you’re talking about and who they are purchasing from. There are 3 different types of branding: Product branding, service branding and corporate branding. Product branding is a specific product for example Nike Air by Nike. It’s a unique part of branding because it’s a small part of the main brand. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. Corporate branding is a larger part of branding because it’s a brand that applies to a variety of products within one company, for example Malteasers are a part of the Mars Inc. corporate brand. Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food, juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Innocent is also uniquely recognisable because its marketing is that it’s healthy and good for you, this health aspect is a major part of Innocent’s branding. Innocent add value to their products by saying how healthy they are and how good they are for you. They only use recyclable packaging when they first formed their recycling eff orts stood at  70% they are now at 100% which is a huge achievement. The company use lots of different combinations of flavours, some you would not think of putting together. All their products are natural, no added flavours. They do their best to promote their brands by making a big thing out of being good for your body. Parents are more likely to buy as there are no additives. They boost their image as more people buy the products as lots of people are health conscious now. They also do various promotions like a woolly hat campaign to raise money for charity. They changed the name of their product to make it more successful, their previous name was Naked. That would have needed a completely different promotion as they want to be associated with good. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. Innocent smoothies promote themselves by doing unique things that other brands don’t, for example they notified customers how much the bottle had been recycled and they eventually had a 100% recycled bottle Children in Need are a charity in the UK that was founded in 1980. As a charity they have raised over  £600 million and they help to change the lives of disabled, vulnerable and young people of the UK. Children in Need raise money doing baking activities, fancy dress events and they encourage the public to do sponsored challenges and they have a big Children in Need television show. The Children in Need brand is best known for Pudsey the bear and its big telethon around November. Pudsey is highly recognisable in the brand because he has a unique eye patch that makes him stand out from any other mascot bear. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. The Children in Need brand is well known for its telethon in BBC, people recognise the telethon because it’s on a Friday night on a channel that is advert free so people are more likely to tune in. The telethon is well known for its challenges and celebrity e ndorsement and they also will have a combination of two well know shows for example Eastenders and ITV’s Coronation Street called ‘East Street’. Children in Need add value to their product by having unique merchandise; the products are unique because of Pudsey as he himself is a unique mascot. They add value to the customer because they emphasise the fact that all the money they make will go to a good cause which makes  people sympathetic, and even people who are not concerned about the children will donate because the products they provide are ‘fashionable’. Children in Need’s brand personality is that they help children and therefore that they’re caring and considerate. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. Their ethical image is a large benefit to their company because people will recognise that what they do will help unfortunate children, and that will increase their customer preference for donating to their charity. This will enable them to raise more money therefore they will be able to do more fundraising and provide more entertainment. Them being seen as a fun charity will help them because the public can be encouraged to get involved in their work as it is enjoyable as well as helping at the same time. If the branding for Children in Need was not successful, and did not make them appear to be caring and considerate, then people wouldn’t donate and they would boycott from donating and participating from their fundraising . If they weren’t a fun charity then people wouldn’t be as interested in donating to their charity and they wouldn’t be as well known as they are now. They need to promote themselves so they can raise awareness of their various charities, for example in Southend they help the following charities: Southend Association of Voluntary Services, Southend Mencap and Southend Mind. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts. They need to differentiate themselves from other charities so that they can stand out so they can get more donations. The Children in Need charity promote their service by having famous and popular comedians in their shows and they have well known children entertainers. Another way they use promotion is by the way they have the show on BBC One where there are no TV adverts, so no adverts for competitor charities. They also promote themselves by having well known supermarkets selling their product and supporting them, for example Asda. They also use paper promotion, for example leaflets and flyers and billboards. T he most popular way they are recognised is by advertising using their mascot Pudsey. Innocent is environmentally friendly , recycle , sustainable ingredient sources, super market promo , festival , tv , humor Children in need :  helping , money 4 good , super market promotion , tv , humor Marketing mix a key tool in marketing. The marketing mix is usually vital when deciding a products marketing and include the following P’s : Pricing , Promotion, Place and Product. I will be talking about the Innocent Fruit Tubes and how the marketing mix is used in branding. Fruit tubes are a yoghurt mad by Innocent and they are made from 100% fruit and they have 2 different combination flavours: Strawberry mixed with raspberry and mango and pineapple. The company are proud to say that this product has no artificial sweeteners or any added sugar and lumpy bits. This product has and overall rating of 4.5/5 and a majority of 5/5 ratings. The packaging is designed for kids, you can tell this by the way it is very colourful and the fruit logos on each tube has a character name and an interesting fact. The size of the packaging is small and easy for customer and children to manage. The Innocent Fruit Tubes are roughly priced at around  £1.99 for a average packet of 6 tubes. The yoghurts are priced at roughly  £0.33 per yoghurt which is a reasonable cost and affordable for many people Innocent promote their fruit tubes by having promotional offers such as 12 tubes for just  £3.00 and they use TV, magazine, billboards and posters to promote their Fruit Tubes. They will have a sales team who will go and pitch their product to popular supermarkets and confectionary retailers. The most well known promotional campaign they used was The Big Knit which was when they appealed for members of the public to knit mini woolly hats for their innocent products to help raise money for the elderly and to keep people warm during the winter. Innocents Fruit tubes are on sale in multiple different places for example super market stores or online super markets and shops, cafe’s and sandwich bars. The product is distributed all over the UK as well as many places in Europe such as: Belgium, Denmark, Germany. France and many other countries in Europe and in the Maldi ves .

Coca-Cola Nepal Essay Example for Free

Coca-Cola Nepal Essay The Marketing, Sales Distribution strategy for Bottlers Nepal Limited is entitled â€Å"Refresh the Marketplace† and includes: A robust Consumer Response System to address any consumer/customer concerns, ideas, suggestions – either on product and its quality or on stock supply – maintenance of equipment etc†¦ All consumer concerns are dealt with in a fair, timely and friendly manner, so as to satisfy them and resolve their concerns. Marketing and advertising communications are focused on POS (point-of-sale), Radio, TV, hoardings, truck backs, etc†¦ Emphasis is also placed on Consumer Price to enforce Price Compliance. Marketing and advertising communications are customized to suit to local sentiments – social, religious, ethnic. Innovative packages and pack sizes are offered to give better value to consumers and ease of storage to retailers. Prices and packs are introduced in a format that is affordable to all segments of society. General Information Population: 27,5 million (28. 9 million as of July 2007 estimate) GDP per capita (purchasing power parity): US$ 1,5 million (estimated and not exact) Location: Kathmandu and Bharatpur Employees: 469 Number of MDCs: 32 Job creation multiplier effect:  ± 10,000 Local operating name: Bottlers Nepal Ltd 2 Bottling Plants Sales Manager- Bottler Nepal Mr. Madhav Kafle is the Deputy Sales Manger of the bottlers Nepal. He has been with the bottlers Nepal since 1998 he joined bottlers Nepal as a sales officer and then he was promoted to the Sales Executive and later promoted to Area Sales Manager. Qualification: Masters in Arts. Number of years with Bottlers Nepal: 10 years Territory: Katmandu (which is the largest territory and the highest sales generating territory) Key Responsibility: Forecasting sales plan / preparing sales budget Sales forecasting is done looking at the past trends. He normally takes in account the sales volume of past 3 years, activity in the market and then set the target. He considers the average growth in the sales volume and then tentatively adds 5% to 10% to the previous year’s growth and fixes the target for the year. He also consults the existing sales force for their valuable inputs in order to make the forecasting more accurate and feasible. The territory sales forecast is done according to the capacity of the territory and the sales force capability i. . some territories grow fast where as some grow slow, these factors are kept in mind while forecasting the sales target for the particular territory. The sales forecast for a particular territory is also based on the individual sales officer. He also decides on the amount of the promotional support need in order to meet the target sales. He does this by looking back to the amount of post sales support and then plans for the pr omotion. While doing this he also keeps in mind the impact on future product sales. Weekly reporting to the country manager His report to the country manager consist of the overall weekly achievement in terms sales volume of his territory and any other major issues if any which need to be addressed to the higher level management. His report is a consolidated report sent by the Area sales manager and it contains the report on the previous week’s achievement and his new plan for the coming week and the month. The plans consist of volume of production for the coming month and sales on the basis of the production. This plan is also forwarded to all the departments’ viz. arketing and production so that the departments can plan accordingly. Communication with the other departments He interacts with the production manager on regular basis to decide on the volume of production. He also works together with the Marketing Manager in order to come up with promotion for pushing sales and to develop marketing strategies for future sales target. Area sales survey for a particular area is done by the market ing department. Suggestion is taken from the marketing department before formulation of the sales plan for a particular territory. Hiring and selection of Sales force: Sales manager is responsible for hiring salespeople with the appropriate skills and backgrounds to implement the sales strategy. Good sources must be found for new hires, and those who are weak in these areas are carefully screened out. The normally advertise through newspaper. The other sources of candidates are references of current employees. The Applications and the CVs received are first collected by the Human Resource Department and then full scrutinized it. The short listed candidates are then invited for a written test. The further short listed candidates are invited for an interview with the sales Manager and the Human Resource Manager. The selected candidates are called for the training. Training Sales Force: In addition to hiring qualified people, salespeople’s competencies are usually developed through training before they are sent into the field. He identifies the training needs of the individual sales person and then informs about it to the Human Resource department. The Human Resource department in turn coordinates with the trainer. They are given 1 to 1 and half months training depending upon the sales person. Sales managers are responsible for making sure that training is completed, and they often conduct some of the classes. Most initial training programs are designed to familiarize salespeople with the company’s products, services, and operating procedures, with some time devoted to development of selling skills. Because sales training is expensive, the sales manager is responsible for selecting the most cost-effective methods, location, and materials. Training is normally imparted by the trainer form Bangkok. Motivate, Develop and inspires the sales force: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Weekly sales meets are done and those who are the achiever of the highest sales in the territory are appreciated and acknowledge in the meeting. The have a program of the monthly achiever wherein the highest achievers name is put up on the board. If the performance is consistent for couple of months they are given bigger territories. Promotions are performance based. Core Competencies of the Sales Manager Communicate the principles and values of The Company through personal contact with consumers and dignitaries from around the valley in order to further enhance the consumers connection to the brands. Delegate work assignments and tasks to sales representative, providing sufficient direction so desired business outcomes can be achieved. Drives Innovative Sales Improvements: Develops new insights into ideas that result in organizational improvements; promotes a work environment that fosters the development of the sales force and increase the overall sales volume.

Leadership In Contemporary Organisations Management Essay

Leadership In Contemporary Organisations Management Essay Leadership is considered to be the key enabler of organisational performance and competitive advantage by the organisations these days (Burgoyne, 2008). The job of a leader is to lead his/her team to achieve the goal set by the organisation. James MacGregor Burns argues that leadership is one phenomenon on earth that is most observed and least understood (Paul, 2002). The views about a leader and the definition of leadership vary among different people. Daniel Goleman (2000) says that an effective leader sets strategy, creates a mission, motivates his followers and finally builds a culture in the organisation. Ken Wilber argues that an integral leader is a man or woman who supports people aspiring to move forward. They have to make their own integral map that covers all the area that humans have to deal with (Volckmann, 2005). The concepts of leadership have been developed years ago though the word is reported to have appeared in English language recently. An effective business leader is one who is well informed of the latest research which impacts upon leadership and who is also capable of applying this to their own organisation with in an ethical framework. I personally agree with this statement as it is important for the leader to move along with the changing organisational conditions. He should be updated with the latest trends in the organisation in order to effectively lead his followers. Further part of the essay will explore the research that supports my argument. PHASES OF RESEARCH ON LEADERSHIP As mentioned, the concepts of leadership, leader and the follower has emerged years and years ago. Even Greek philosophers like Plato and Aristofle have written about leadership in the period between 400 and 300 B.C. As years progressed, the focus on leadership research has undergone a dramatic change. In the earlier years, leadership research focussed on differentiating leaders and non-leaders by identifying their traits. It then focussed on the behaviour of the leaders and in the later phase focus was on the importance of situational factors, thus giving birth to the contingency approach (Paul, Costley, Howell Dorfman, 2002). The contingency approach, when compared to the previous two phases of research, is more theoretical and hence denies the notion of effective leadership traits and behaviour. Today, in modern leadership, Charisma has become a major underlining concept and the term has different meanings that overlap. The word charisma has been used to represent different conce pts through out the phases of leadership. In a business leader perspective, it is the personal quality of a leader to gain the attention of a group of individuals. EFFECTIVE LEADERSHIP AND LEADERSHIP RESEARCHES An effective leadership requires a combination of cognitive, behavioural and personality factors (Kets De Vries, 2002) and it is necessary for him or her to keep learning. It is important to see the relationship between the leadership style of a leader and the context in which they operate. The range of behaviours of a leader is categorised as goal oriented, involving and engaging. The goal oriented leader sets a direction and plays a significant role in directing the followers to achieve the goal. The next two categories, involving and engaging are less leader-centric. From a study conducted in ten organisations, it is reported that, a leader-centric and directive style is found to be inappropriate in a changing organisation context but are common and dominant in a straight forward context. Many behaviourists stated that the leader can change his style according to the organisational strategy but Fiedler (1964) came up with the contingency theory and disagreed to it. There can be le aders who are task motivated while others are relationship motivated. There is even socio-independent leaders who are neither task nor relationship motivated (Dulewicz Higgs, 2005). This implies that the leader should choose the situation that better match his/her leadership style and avoid situation that is against their style. After a few years, House developed the path goal theory and argues that leaders behaviour can be adjusted to adapt to contingencies and thus find a suitable style for a particular situation (House, 1999). The basic idea of this theory is to support the subordinates and help them to achieve their own goals as well as the goals of the organisation. Four kind of leadership styles have been proposed in this theory: Directive, Supportive, Participative, Achievement-Oriented leadership. An effective leader is the one who knows which style is to be adopted and when (Silverthorne, 2001). Directive leaders tell their subordinates, what is expected from them and give the guidance by enforcing certain rules to fulfil those expectations. Supportive leaders would be friendlier and gives attention to the needs of their subordinates. The participative leaders lead their subordinates by involving them in making decisions and finally the achievement-oriented leaders set high standards and will be con fident on their subordinates in achieving these standards. According to the path goal theory, it depends on the nature of task for the leaders to decide upon which style to adopt and hence according to the requirement, the leader should be task oriented or relationship oriented (Silverthorne, 2001). If the nature of work is unclear, then the leader should be task oriented by giving proper direction and guidance. As the knowledge and practice of leadership change with time, many researches mention about the transformation of leadership. Earlier, the businesses tried to keep up with their rivals in the competition but today, the intentions have changed and they try to blast their competitors out. As far as business leaders are concerned, they would be left behind if they dont accommodate themselves to these changes. John Ralph, the deputy chairman of a leading Australian management company has expressed his views on transformation in leadership style while speaking about the changing culture of the organisation as, leaders should encourage their followers instead of commanding and should act as a coach rather than bosses. Ray Smith, Chief Executive Officer of Bell Atlantic expressed his vision of new leadership style emerging in the United States as a moral commitment where the leaders and employees should work as partners in achieving the goals of their organisations (Sarros Santora, 2001). Trust on the employees is most important in this. Lot of researches establish the validity of the concept, transformational leadership which brings change and movement in the organisation. Many researchers define transformational leadership as one that motivates people to create change, by distinguishing it with transactional leadership that uses the power and authority that exists in the organisation. Transformational style is denoted as leader of innovation and transactional style as manager of planning and policy (King, 1994). Transactional style depends on the current structure in the organisation while transformational style creates new pathways (Mink, 1992). An effective transformational leader should have a clear sense of goals to guide their organisation in to new directions (Burns, 1978). They should have the capability to foresee the change to a long term. The interaction among the people in an organisation and the flow of information gives rise to the need for change in the organisation. A fresh look at trends and feedbac k from frontline people becomes the catalyst for change (Herrington, Bonem Furr, 2000). Transformational leadership also influences the culture of the organisation. If the culture of the organisation itself is cultural, then the growth of individual and the organisation becomes more effective (Bass Avolio, 1993). The cultures of people in and beyond the organisation are also influenced by this. However, transformational leadership have potential dangers associated with it if the leader doesnt rely on a strong ethical and moral foundation as the danger lies in the leader-follower interactions. Such kind of behaviour is defined as pseudo-transformational leadership. From the year 1999 to 2004, there has been a considerable increase in the research on servant leadership as a result of emergence of certain servant leadership models developed by several researchers. Trust is a common factor in all the research conducted on servant leadership. Servant leaders generate and sustain trust through their communicative and supportive behaviour (Tschannen-Moran Hoy, 1998). Servant leadership begins with a natural feeling that one wants to serve, to serve first and then conscious choice brings them to aspire to lead, who is sharply different from one who is leader right from the beginning. Listening and understanding, imagination, acceptance and empathy, intuition, foresight, the ability to persuade, healing and serving, the ability to build community etc are some of the other attributes of a servant leader (Greenleaf,1997). It not only builds the trust between the leaders and the followers but also among the followers themselves and is thus established as an important variable in the development and maintenance of organisational trust (Joseph Winston, 2005). Studies indicate that servant leadership has the potential to improve the organisational satisfaction, productivity, safety practices and financial performance. There are numerous researches being conducted on job satisfaction and organisational commitment. Both are at times linked to each other as the employees become less committed to the organisation if they are dissatisfied with their job. Many researchers came up with a suggestion that leadership and organisational culture has great impact on both job satisfaction and commitment. Employees job performance, behaviour and expectations vary with the nation they belong to, and the way organisations are managed reflects the national culture. There are significant differences between the way firms in east and west are managed as a result of difference in national culture. Goal setting, performing the task and decision making are directly influenced by the culture of the organisation. The researchers on organisational culture has come up with different types of organisational culture but the people working in an organisation have their own values, beliefs and attitudes which are part of their national culture. Depending on those values and beliefs the organisation can have a bureaucratic, innovative or a supportive culture. Most eastern organisations have a bureaucratic culture while western organisations have innovative and supportive culture. Leadership plays a major role in the success and failure of an organisation. The relations between leadership and performance of an employee have been explored in various researches. The attributes of transformational leadership such as empowerment and clear vision can bring greater satisfaction to the employees in their job and this leadership style works well with western organisations. The leadership in eastern organisations are based on seniority, position and authority and the leader can gain commitment of the employ by their personal relationship. There have been only a few researches done on the leadership in organisations having two or more cultures also called as multicultural organisations. In a study conducted in an organisation with Australian and non Australian workforce, it was indicated that both the work groups wanted different transactional and transformational behaviours from their Australian supervisors. Hofstede came up with four dimensions of cultural values in h is research. They are power distance, individualism/collectivism, uncertainty avoidance and masculinity/feminity. Out of the four dimensions, Hofstede states that power distance and individualism/ collectivism are the most relevant ones and these dimensions were applied in the organisation where the study was conducted (Lok Crawford, 2003). An effective business leader has to be aware of the researches on the organisational culture as he is directly linked to the success of organisation and if unaware, the whole organisation can fail due to his/her actions. Team building is an activity that a leader must concentrate on to continue to be effective in his/her operations. The leaders will have to modify their leadership style according to the changing needs of employees and also the organisational change. All the books and research papers on team building clearly differentiate groups and teams. Managers seem content with group performance while leaders always lead teams which are more productive and bring improved profit to the company. Team centred leaders are visionary and they inspire team work and mutual support. Effective leaders should have the ability to get their team members involved and committed. They communicate openly and mediate conflicts before it turns destructive (Maddux Wingfield, 2003). EFFECTIVE LEADERS ACT IN ETHICAL FRAMEWORK It is the nature of most human being to enter corruption when they gain power and control, or in other sense people tend to misuse the power they have. This possibly becomes the negative side or unethical side of leadership. In transformational leadership, charismatic leaders may develop lot of enthusiastic and honest followers who will even fail to notice the negative traits of their leader (Stone, Russell Patterson, 2003). Power with in a leader even tends to create politics in the organisation which can be called as the darker side of leadership and can weaken the leader member relationship. Organisational politics leads people to become reluctant in assisting their co-workers and hence there will be a decline in the organisational commitment. These are the times when personal interest of the leader gets dominant and they may even manipulate conflicts in order to achieve self goals instead of organisational goals (McGinley, 2009). As viewed by Rost, ethical framework of leadershi p must make individual leaders and followers accountable to their ethical responsibilities as human beings (Rost, 1993). An effective leader is the one who is aware of how and where to use the power of his/her position or personal power. Using positional or personal power in the organisation with out hampering the organisational ethics and thus maintaining a strong relationship with followers is the quality that leaders should possess to make their organisation more productive. CONCLUSION The essay has described about the evolution of leadership and the various researches conducted on it. The role of an effective leader in most of the leadership approaches have also been explored in the essay. Its been argued that learning latest studies on leadership keep leaders away from work due to information overload. But considering the changing organisational culture and change in the needs of people, it can be suggested that the leader should always keep in track with the researches. Leaders face challenge in applying the latest studies among their followers in the organisation. Effective leaders explore these studies only by following the organisational ethics, morals and leadership principles. The outcomes of unethical approach to leadership studies have also been described in the essay. It is said that negative traits of charismatic leaders are overlooked by their followers and hence they are utilised by the leaders to achieve personal goals. But this always results in wea k leader member relations and reduced organisational commitment. From this essay, it can be concluded that leaders should keep themselves updated about the researches and also should act according to the ethics and principles to make their operations more effective and thus improve the productivity of their organisation.

Essay on Toni Morrisons Beloved - Misuse of Language -- Toni Morrison

The Misuse of Language in Beloved In Toni Morrison's Beloved many negative methods of communication used by the white people are effectively hijacked by the black people. The black people create a completely new message and a positive form of communication. These forms of communication, in turn, empower the oppressed black people, providing channels for the expression of ideas, thoughts, and memories. Such was the case in the American culture of the mid 1800's as depicted in Beloved because of the gap in the social status and power of black versus white Americans. The language of the whites was not able to effectively communicate the thoughts of all and was used many times as a method of coercion. Largely, I am referring to oral and written communication. Oral communication done by whites in the book tends to be in the manner of orders, or to demean, dismiss, or condemn. This gives standard oral communication a somewhat negative air. Written communication is also tainted by the white people who abuse it. For example, on pages 155-6, as Paul D is reading the newspaper clipping given to him by Stamp Paid about Sethe, he is filled with a sense of foreboding. "A whip of fear broke through the heart chambers as soon as one saw a Negro's face in a paper, since the face was not there because the person had a healthy baby, or outran a street mob. Nor was it there because the person had been killed, or maimed or caught or burned or jailed or whipped or evicted or stomped or raped or cheated, since that would hardly qualify as news in a newspaper. It would have to be something out of the ordinary--something white people would find interesting, truly different, worth a few minutes of teeth sucking if ... ...y subvert this message of dehumanization. Instead, they choose to make their scars work for them in ways other options of communication may fail. Scars prove themselves to be something solid, physical, unchanging to which people may depend on when written and spoken words may fail them. In this way, scars function as a viable alternative form of communication, acting as a medium for storytelling, identification, and shared bond between people. Scars empower those otherwise oppressed. This disproves the assumption that "definitions belong to the definers, not to the defined" in the context that whites make the definitions and rule over blacks. Instead it changed the meaning in that the black people in the book are also definers, breaking away from the rule of the oppressor's language by developing their own interpretations and means of communication.

No Wasted Time :: College Admissions Essays

No Wasted Time The first piece of "serious and literary" grown-up fiction I remember reading without duress was All the King's Men by Robert Penn Warren. I was fourteen, and for the past two years my pleasure reading had consisted entirely of science fiction-I consumed one book per day in this genre. Not all of this time was wasted, but the diet had become a little monotonous. The students a year ahead of me in high school were assigned to read Warren's novel. I picked up a copy in a study hall, to while away fifteen minutes of tedium. In that amount of time I was hooked. First edge of cynicism on its poetic valences. When I had read more of the book I was taken by the richness of its meanings, how thoroughly and thoughtfully the sense of every action and episode had been interlocked with all the others. I had wanted to be a writer before, but I had known that this was what a book could do, or that this was how you did it. I reread All the King's Men half a dozen times, for me it was a portal to a whole lot of other serious fiction, but the novel itself holds up very well under such intense poring. George Garrett once said that one of the problems of student writers is that they were fed a diet of masterpieces. Masterpiece fiction is too well made for you to figure out how the writer did it. To pick up technique, the thing to do is read genre.