Redbus Expansion Strategy

1. ) Assume that you gravel a online moving picture just the ticketing backup in India wherein you enable your client to buy movie tickets online. It is a thriving business and in Metros and A-cities your company contri providedes to 60-70% of all ticket gross revenue for the cinema. You atomic number 18 now looking at expanding your markets to former(a) countries. How would you go about 1. a) Sizing the market? autonomic nervous system a) Identify the major multiplex and theatre players in the targeted countries. b) Get the data from them about how their tickets are handwritinged. This trick help us to identify what percentages of people go for their tickets online.An separate way would be to make people get together survey forms and these forms could be distributed outside the multiplexes or it could be distributed online. This would help us to identify the people who discussion tickets online. 1. b) Understanding the current behavior of movie ticket buying customers in that country autonomic nervous system a) at one time we have identified the percentage of people who have book their tickets online we can segment them on the stand of following to study their behavior 1) Demographics age, region and income 2) average Smartphone or computer ) Directly from the multiplex site(like PVR) or through some other site( like book my show) 1. c) Identify the segment that you would want to work in. Ans I would like to work in online marketing. If I had to expand the movie ticket business in other countries after sizing the market and analyse the behavior the next step would be to rap music the market. In order to do that we willing deal to create a name for ourselves in that market. I would like to work on establishing ourselves in the online movie ticketing in new countries.Some ideas as of now I have is 1) Give the consumers attractive offers along with the tickets. For ex On buying more than(prenominal) than 3 tickets together giving a complementa ry large bathing tub of popcorn. 2) Make the site interactive and attractive. 3) Provide consumers something, which other players dont. for ex consumers will have the picking of paying later which is non there in nearly of the sites as of now in India. 2. ) What are your thoughts on the E-commerce market in India and the impact of bustling for the same?Ans The E-commerce market is in its develop phase in India as of now. It is growing at a fast pace and its dismissal to grow at even bigger pace. mobile has to play a big role in Indian E-commerce market. The Internet connectivity has increased manifold because of preponderance of smartphones. This can be utilized in many ways to benefit the business. It can help in targeted marketing. Secondly, people are passing game to do more and more of buying through Internet because it will be on their fingertips, they can use it anywhere anytime.As of now the internet on smartphones has not cognise its full potential because of low induce but as 3G gets more popular and 4G makes its way into India speed wont be a bother and people will start doing more and more of their transactions through mobile. Also this new supposition of mobile money introduced by airtel in India is going to get more popular and the day is not far when people would be paying most of their bills through mobile money. So, I see a great future for E-commerce in a great market like India and mobile certainly has a great role to play in it.